Easy way for a fashion clear-out
Perth stylist Ivanna Fontana has set out to give women’s wardrobes across the country a much-needed detox.
Taking the pain out of selling preloved garments, Fontana and her business partner Susan Young have just launched Audtt, an easy-to-use online platform that makes cleansing one’s wardrobe a simple and potentially lucrative process.
Coming from a background in personal styling and wardrobe auditing, Fontana developed the concept as a way to help women resell items they no longer wear to make room for new additions.
“It’s a hassle to put things on eBay or sell at the markets so we thought we would create an online portal where we would take care of all of the hassle and girls could reinvest in their wardrobe, ” she told AAA.
Unlike other second-hand clothing websites that require users to photograph and individually list their items, Audtt handles all of the legwork — documenting garments, uploading them to the site and promoting them via social media.
The concept has already proved popular with many women, including Seven presenter Angela Tsun, who recently tied the knot with Western Force player Patrick Dellit.
“Angela found out about us, got in contact and passed on a whole bunch of stuff so that’s exciting, ” Fontana said. “Post-wedding and going on her honeymoon, she just wanted to cleanse her wardrobe.”
The 27-year-old, who has styled the likes of Miranda Kerr, Mel B and Kate Waterhouse, has a ready-made market for Audtt with her personal styling clients, including socialite Emma Milner.
“It is a pain all girls go through, looking at selling their old clothes somehow, ” Milner said of why she chooses to use the site. “Ivanna and Susan are taking that pain away from everyone.”
LoveThread blogger Angeline Lloyd is also all too familiar with the dilemma of having a wardrobe full of clothes that go for months without being worn and is excited to share her unwanted items with other fashion lovers.
“Audtt is great for people who have so many clothes like me but don’t have time to go to the market to sell them, or sell them online, ” Lloyd said.
© The West Australian
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